Bleach Blondes Purple Toning Conditioner

The star ingredient: We added Superpower Hydrolyzed Lupine extract to improve hair strength. Yes, if your hair is prone to breakage, this serum can help nourish and strengthen.

The lowdown: This exfoliating scalp scrub buffs away the bad stuff, clearing the way for healthy hair growth.

The result? A lightweight tonic designed to nourish the scalp and lengthen and strengthen hair from root to tip. Now with double the amount of PRO-GROWTH™ complex, plus a unique blend of plant-based Lupine Seed and Vegetable Proteins, hair is ready to get growing to its full potential. Yes, if your hair is damaged, prone to breakage and split ends, this mist can help build strength while nourishing weak strands.

You'll love it because: It's intensely moisturizing, and helps to strengthen every strand of hair from the inside out. No need to go to great lengths to stop hair from breaking.

The lowdown: Our bestselling mask in a take-anywhere size. No need to go to great lengths to stop hair from breaking.

You'll love it because: It doesn't leave hair feeling dry and brittle like most purple shampoos.It's a classic favourite for bleached, balayage or highlighted hair. The Bleach Blondes Purple Toning Shampoo is our best purple shampoo, with our trademark Pro-Blonde Complex™ to moisturise hair cuticles while enhancing hair's natural shine.

The star ingredient: Our trademark Pro-Blonde Complex™, which contains hair vitamins that nourish cuticles from the inside out. The result? Blonde hair looks brighter and healthier, immediately.The lowdown: A deeply moisturising conditioner that rebalances your hair colour to a brighter shade. Apply whenever locks need a hint of a violet tint to beat brassy tones.

Bleach Blondes Everyday Care Shampoo The lowdown: A gentle, everyday shampoo that keeps blonde salon fresh from root to tip while removing product build-up and excess oil. You'll love it because: It keeps your blonde hair looking salon fresh, with shine and health.It's the perfect shampoo for blondes looking to keep their shade bright.

The star ingredient: Our trademark Pro-Blonde Complex™, which contains hair vitamins that nourish cuticles from the inside out. You'll love it because: It allows you to maintain your level of blonde for longer. Apply whenever locks need a hint of a violet tint to beat brassy tones.

Bleach Blondes Everyday Care Shampoo The lowdown: A gentle, everyday shampoo that keeps blonde salon fresh from root to tip while removing product build-up and excess oil. Is it right for me? How it works: Cleanses hair without stripping it of moisture, while veiling blonde strands in the subtlest touch of violet.